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New Generation Consumer Group Announces New Product Launch and the Revamp of Hemp Refreshers

WHITTIER, CA--(Marketwired - Apr 28, 2016) - New Generation Consumer Group (OTC PINK: NGCG) announces the launch of a new product and the revamp of Hemp Refreshers. NGCG is very excited to announce the launch of Pop n Hemp Sodas, their introductory product into the very exciting and growing category of custom sodas and the exciting future of new items that incorporate all Natural Hemp. Custom ready-to-drink beverages are the trend discerning consumers are increasingly choosing. More and more consumers are turning away from traditional artificial flavorings and high fructose corn syrup drinks in favor of the healthier options and all-natural choices. NGCG by entering this category will be poised and ready to capitalize from this exploding trend. 

Tom Kim, NGCG CEO states, "This new product represents our focus in innovation. It also represents the creation of a new subcategory of products that will enhance the value we provide to both our customers and shareholders."

Pop n Hemp sodas will introduce two flavors; Green Apple and Root Beer. Pop n Hemp sodas will come in a classic 12 oz. long neck glass bottle and will be infused with all Natural Hemp and zero THC. Pop n Hemp sodas will be produced with all natural ingredients, pure cane sugar and natural Spring Water.

NGCG's Hemp Refreshers have been completely reformulated and will come out with new flavors; Lemon Lime and Cucumber Melon.Hemp Refreshers will be made with all natural ingredients, natural Spring Water and will also contains all Natural Hemp and zero THC. After extensive testing and to protect the quality of the Hemp Refreshers, they will be introduced in a 12oz. long neck glass bottle with a twist off cap. Both products will be delivered to Distributors and Stores in a 24 count master case

The bottler for both products has close to 30 years' experience in the custom beverage category. The bottling facility is a state of the art, FDA approved facility in California. By having the product bottled in California the NGCG Team has the ability to visit the facility regularly to ensure that the high quality standards of their products are always adhered to.

The U.S. market for Hemp-based products has a highly dedicated and growing demand base, as indicated by recent U.S. market and import data for Hemp products and ingredients, as well as market trends for some natural foods and body care products. Available industry information indicates that sales of some Hemp-based products, such as foods and body care products, is growing. Growth in Hemp specialty food products is driven, in part, by sales of Hemp milk and related dairy alternatives, among other Hemp-based foods.

New Generation Consumer Group has also developed a brand specifically for .99 Cent Only Stores. This Michelada brand will carry the name Loteria, and will be available in Original Flavor and Spicy and will have all the same flavorful ingredients as Mucho Macho Michelada.Loteria was created as another brand from the Mucho Macho line. NGCG has already shipped a truck load, and has another one scheduled for this week.

The consumer environment impacting the soft drink industry is expected to see significant changes in the years to come. By viewing those changes as opportunities for business expansion NGCG will remain steadfast and focused on increasing brand value and developing new products to meet the demand of consumers. NGCG will implement, expand and accelerate various initiatives aimed at adapting to these changes.

Looking at the future of the soft drink market NGCG will create a business model that does not solely rely on price competitiveness and will rather focus on exciting, high quality and great tasting beverages.

Tom Kim has struck up a new deal for financing that will replace all previous financing. This new agreement will better position the company to continue to work on the additional products that are currently being worked on.

Kim further states, "By continuously enhancing our product line, we will be fulfilling the diverse needs of our customers through niche products in the ever changing beverage arena. NGCG will contribute to the beverage industry's multi-billion dollar enterprise." Kim further states, "We have more products in our near future, and are excited about bringing them to market. If I say that it will happen -- it will happen."

About New Generation Consumer Group, Inc.
New Generation Consumer Group, Inc. (NGCG) is a marketing and media company that currently operates through four separate divisions: Mucho Macho, and our Snack Division. Mucho Macho features Mucho Macho Michelada Mix as its featured product. Our snack division brings consumers spicy and intense flavoring of noticeable quality for today's particular tastes. Additional information may be found at http://www.newgencg.com, https://www.facebook.com/muchomachomichelada, or https://twitter.com/MuchoMachoMiche.

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This press release contains forward-looking statements. Words such as "expects," "intends," "believes," and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, the ability to secure additional sources of finance, the ability to reduce operating expenses, and other factors described in the Company's filings with the OTC Markets Group. The actual results that the Company achieves may differ materially from any forward-looking statement due to such risks and uncertainties. The Company undertakes no obligation to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

Contact:
New Generation Consumer Group, Inc.
ir@newgencg.com 

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